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Buyology: Truth and Lies About Why We Buy ebook

Buyology: Truth and Lies About Why We Buy ebook

Buyology: Truth and Lies About Why We Buy. Martin Lindstrom

Buyology: Truth and Lies About Why We Buy


Buyology.Truth.and.Lies.About.Why.We.Buy.pdf
ISBN: 0385523882,9780385523882 | 83 pages | 3 Mb


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Buyology: Truth and Lies About Why We Buy Martin Lindstrom
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If you don't have time to read the whole thing, read a couple chapters. Hi Antoine, thanks for your comment. Buyology: Truth and Lies About Why We Buy by Martin Lindstrom: Publisher: Broadway: Year: 2009: Pages: 256. Although consumer choice has expanded greatly, marketers do not know much about why we buy. The author Martin Lindstrom decided to take on the largest scientific and most expensive study on buyer behavior. A very interesting book called “Buyology: truth and lies about why we buy” by Lindstrom shows that 7 million dollars have been invested to explore 2000 brains to know what motivate our purchases. Yes, so far this is the best one. In an experiment similar to that of Dr. Neurotransmitter dopamine is released, providing a feel-good high, similar to taking a drug,” says Martin Lindstrom, a branding expert for Fortune 100 companies and author of Buyology: Truth and Lies About Why We Buy. Lindstrom (author of Buyology: Truth and Lies about Why We Buy), Dr. Title: Buyology: Truth and Lies About Why We Buy Author: Martin Lindstrom Publisher: Crown Business. I really enjoy reading 'why people buy' books. This is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. According to Martin Lindstrom (author of the book – Buyology: Truth and Lies About Why We Buy), none of the anti smoking campaign succeeded. If you don't read another book this year, read this one by Martin Lindstrom. Jimmy Bell performs an MRI scan on a woman with food issues to see how her brain reacts to certain foods. Buyology, the truth and lies about why we buy.

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